Challenge
Make a 106-year old insurance company relevant to the Pinoy young bloods
Make a 106-year old insurance company relevant to the Pinoy young bloods
Provide a solution beyond advertising, bridging the rich titas of Manila with the millennials who want to succeed at #adulting.
Creating a new product offer, hitting 2 generations in one go: Millennials and their parents.
You get a million and you get a million, everybody gets a million!
