Aspac Creative Communications, Inc.
A Dentsu Aegis Network Agency

Challenge

Position Pocari Sweat as an everyday drink not just a sports drink.

WHAT DO WE DARE

Break away from the usual tired sporty athletic scenarios to all sorts of happenings in life

HOW DO WE INNOVATE

Creating new usage occasions and markets for Pocari Sweat from: - Getting over a hangover for party animals. - Rockin' a job interview VS 100 other applicants. - Leaving a good impression to a cute gal.

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