Aspac Creative Communications, Inc.
A Dentsu Aegis Network Agency

Challenge

Emperador Brandy has dominated the PH alcoholic beverage category by storm, turning a gin country into a brandy one.

WHAT DO WE DARE

Breaking the norm of alcohol advertising: from the aspirational rich successful men in suits to the Ganado dad working hard for a better reality for his family.

HOW DO WE INNOVATE

Bringing an aging iconic brand to the younger market, while still retaining the core market.

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